In a recent post entitled "Pay Per Boom," Mark, the author of Going Like Sixty (http://goinglikesixty.com/2007/12/09/pay-per-boom/) introduced readers to a new Boomer Web Site, Boomersnetwork.com. After reading the description, I began to wonder who needs such a site? I admit I'm too old to be a boomer, but a lot of senior sites are arising too, some good, some not so good. To quote from Going Like Sixty:
"I may create a Dumb Ass Marketing to Boomers Award. DAMBA. And the DAMBA goes to…this is laughable. Another “new social network” launched. Boomersnetwork.com. Here’s the really funny part: they want Boomers to PAY $19 to join. [The site offers a Premier membership for $29 too, with discounts on travel, etc., but no assurance that such discounts are or ever will really be available.]
"Of course, this [the fee] was done for our 'comfort' and to protect us from nasty comments, ads and spammers. Boy, we sure do need help with that. After all, we just can hardly figger out this internet. All those tubes and everything."
The site descriptions states, "So far the over 40 crowd has not caught the big wave of social networking. The creators of Boomers Network feel one reason for this is the commercialization of the free sites and the fact that this group of people are not interested in all of the applications that draw the younger crowds."
"Never mind the pictures that are stretched, the grammatical errors, the punctuation errors, and the typos. These people win the award just on their sheer ignorance of the marketplace."
I checked out the site myself. Yes, there are writing errors. Yes, stretching out pictures to full width makes for some interesting distortions. I can't imagine why anyone would join this site, with or without a fee. Neither can the author of Going Like Sixty.
I guess everyone is trying to figure out how to make money. That's the American way, and I'm not about to condemn it, yet all these attempts to "educate" and inform the 0ver-40 or over-50 set, both boomers and seniors, together or separately, bother me a bit. At least I hope that site developers, especially if they're not "typical" boomers or seniors themselves, will listen to us elders. The founders of the sites I write for do listen.
I guess I'm just an independent senior who resents anyone's attempts to stereotype me economically, socially, or any other way. I'm old, but I'm still an individual.
Copyright 2007 by Marlys Marshall Styne